A BIT ABOUT OUR COMPANY

         Public Relations and Social Media Consulting

A² Media was launched to offer public relations and social media consulting services, as an extension of an in-house team, freelancing for other agencies or on a per-project basis

About

US

A² Media was born in January 2012 to offer corporate communications consulting services--public relations, social media and event marketing-- to a broad range of clients worldwide.

I love social media and prefer an integrated approach for any communications plan– from media tours and spokesperson positioning to social media platforms management and blogger engagement programs.

What I don’t do: Spray and pray. It’s called media relations for a reason and I do enjoy cultivating relationships. I’m full of ideas and dislike templates.

 

I bring a whole of creativity to the table and I’m always in search of an “aha” moment.  What do I like to do? When it comes down to the nitty-gritty, I really enjoy writing, telling a story and answering the “so what?”

About US

OUR FAVORITE QUOTE

It takes 20 years to build a reputation and five minutes to ruin it - Warren Buffet

RECENT PROJECTS

Strayer University

Strayer University

Telcel AMERICA

Telcel AMERICA

Negocios Magazine

Negocios Magazine

Neoris

Neoris

Andrea Minski

Andrea Minski

Cecilia Ramírez Harris

Cecilia Ramírez Harris

OUR SERVICES

 

Public Relations

From product launches to press release writing and everything in between, I can develop and execute a strategy or simply fill in the gaps with your current team.
• Generate local and national Hispanic and general market media coverage for brand, spokesperson and events.
• Media tours and red carpet events.
• Invite media to attend events hosted in various cities.
• Write and distribute media advisories and press releases.
• Position spokesperson for interview opportunities and seek speaking engagements for favorable coverage.
• Conduct media training sessions.
• Develop pitching angles and talking points.
• Maintain media list of target journalists.

 

Social Media

I don’t know everything, but I like to talk shop! I love social media marketing and have some tricks up my sleeve to grow an online community and keep fans engaged.
• Develop brand persona on social media channels, including Facebook, Twitter, YouTube, Google+, Instagram and Pinterest.
• Devise social media strategy and oversee execution.
• Community platforms management and fan relations.
• Manage social media analytics tools for listening, reporting and insights.
• Create social media contests using third-party apps to ramp up engagement and generate leads.
• Develop blogger engagement program, Tweet ups, Twitter parties and chats to generate buzz on social media.
• Maintain an editorial calendar and publishing schedule for all networks.
• Grow the community organically and virally using paid advertising on social media.
• Manage corporate or spokesperson personal blog with bylined articles as industry thought leader.

 

Event Marketing

All PR pros ever do is attend cocktail parties and have power lunches. A far cry from reality, I can help you promote your event—whether it’s a multi-day conference or a product launch.
• Promote events via marketing blasts, community outreach and strategic alliances.
• Leverage social media channels to build buzz and create awareness about events.
• Develop run-of-show, manage press and VIP attendees.
• Manage logistics, registration, signage and a whole lot of hand holding.
• Organize press conference or media day to generate visibility.
• Integrated communications approach to reach key audiences.

RECENT NEWS

  • Tico Torres at Florida Documentary Film Festival

    Tico Torres at Florida Documentary ...

    Posted by aileen
    The 2014 Florida Documentary Film Festival, presented by DocMiami International Film Festival, presented iconic dru ...
    Read more
    Revista “Ejecutiva” revela nueva portada

    Revista “Ejecutiva” rev...

    Posted by aileen
    Revistas Negocios y Ejecutiva revelan nuevas portadas durante coctel en Miami Carolina Rosario de Univision23 da ...
    Read more
    Florida Documentary Film Festival

    Florida Documentary Film Festival

    Posted by aileen
    Florida Documentary Film Festival Reveals Lineup for Its Inaugural Edition Legendary drummer Tico Torres to be h ...
    Read more
  • Univision Health Expert Cecilia Ramírez Harris Launches Debut Book

    Univision Health Expert Cecilia Ram...

    Posted by aileen
    Book signing on Thursday, August 14 at 7:30 p.m. at Books and Books in Coral Gables Cecilia Ramírez Harris, hea ...
    Read more
    Neoris, SAP Global Services Partner, at SAPPHIRE NOW 2014

    Neoris, SAP Global Services Partner...

    Posted by aileen
    Neoris to Participate in SAPPHIRE® NOW, Featuring Innovative Demos of SAP HANA®, Augmented Reality and hybris SA ...
    Read more
    Telcel AMERICA Plus Launch Events

    Telcel AMERICA Plus Launch Events

    Posted by aileen
    Telcel AMERICA Kicks Off “Aquí y Allá” Mother’s Day Weekend Celebration Along U.S.-Mexico Border with Pedro ...
    Read more
  • First Ever FC Barcelona Soccer Academy

    First Ever FC Barcelona Soccer Acad...

    Posted by aileen
    First Ever FC Barcelona Soccer Academy lands in the United States: FCBEscola Florida The Club will open its firs ...
    Read more
    “Mujer Balance” Andrea Minski

    “Mujer Balance” Andrea ...

    Posted by aileen
    Miami--March 17, 2014--Television personality, journalist, entrepreneur, wife and mom, Andrea Minski launches her ...
    Read more

WHAT OUR CLIENTS HAVE TO SAY

  • Aileen is one of the best media relations professionals I have ever met, with particular expertise in the US Hispanic market. She has excellent contacts with all the print and broadcast media outlets and I believe she would add value to any PR or social media campaign. I can’t recommend her services highly enough.

    Joseph Ramirez, Managing Director, Burson-Marsteller Miami
  • As the leader of Global Communications & PR at Neoris, it is indispensable to count on the counsel and support of excellent experts who understand our Public Relations strategy and strive at finding the most innovative ways of carrying it out. Aileen has been my go-to PR provider since 2011 and I consider her an enthusiastic collaborator, consummate professional and mostly, part of our team.

    Aileen is a highly experience PR expert and truly, a joy to work with!

    Paula A. Amador, Sr. Manager - Global Communications & PR for Neoris

MEET OUR TEAM

Aileen Abella
Founder

Journalist - PR

OUR FOUNDER

 

 

Aileen Abella is a highly energetic, results-driven consultant with more than 15 years corporate communications experience, having held key management positions in the global media industry.

 

 

A seasoned professional and a true bilingual communicator, Aileen has a keen eye for the general market, as well as Latin American and U.S. Hispanic audiences.  Specialties include media tours, event planning and promotion, product launches, brand positioning and social media community platforms management.  Her claim to fame: integrated communications across all platforms.

 

 

She’ll eye roll if you call her a pro or guru because she doesn’t take herself that seriously. She does love to talk shop so be sure to connect on social media using her favorite hashtags: #PRhustle #socialmediarocks. 

 

 

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Our contact Info

Email: aileen@aileenabella.com

Phone: (305) 310-6377

Miami - Florida

Twitter: aileenabella